EMLYON China Club is organizing, in cooperation with Labbrand, a seminar on Friday May 17th,
Best Branding & Digital Practices in China–中国最佳品牌及数字实践
Time: 8am-10am, Friday May 17th
Place: Meeting Room of Labbrand
Address: M50 Creative Industries Park, Building 7 Unit 202, 50 Moganshan Road, Shanghai
A light breakfast will be offered
This seminar consists of two presentations: Best Branding Practices in China and Leveraging Digital in China.
With its unique culture and economic growth, China is one of the most appealing markets for international brands. Unlike most foreign markets, the concept of branding is relatively new. The processes of building brands are different. Best Branding Practices in China explores these areas and focuses on the development of strong brands in China.
In the meanwhile, China's luxury market is thriving and the role of digital has been driving consumer enthusiasm. Brands are stepping up their game and using digital in new ways to build their identity, interact with their consumers on a deeper level and drive sales. Leveraging Digital in China explores how brands from different sectors are leveraging digital, highlighting key trends and best practices.
President of Labbrand
Vladimir founded Labbrand in 2005 and has assisted over 100 brands to understand and adapt to the Chinese market. He is an expert in helping both foreign and domestic brands to identify their unique positioning and execute effective branding strategies. He has an innovative mind, a natural instinct for trends, and a great understanding of the Chinese cultural context through years of experience with clients such as LVMH, Givaudan, Mercedes-Benz, Club Med, ING, Volkswagen and more.
Vladimir has been interviewed by various global media including The New York Times, China Daily and Le Monde regarding branding strategy and brand naming in China. He speaks fluent French, English, Mandarin Chinese, Russian and Serbian.
Digital Strategy Consultant
Kevin has a background in corporate and brand strategy. He developed a passion for the Chinese digital scene after realizing the deep sociological implications of China's internet revolution. Today, Kevin combines his experience in France and China to help brands better understand how they can leverage digital channels in China to increase local relevancy and create new models for relationships with their customers.
Labbrand is the leading China based brand consultancy which provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.
With headquarters in Shanghai and featuring an international team of market research and branding experts, Labbrand combines creative and scientific methods to inspire, guide, measure, and create local and global branding practices.
The seminar is free of charge. The places are very limited so the reservation is compulsory and the persons with relevant experiences will have priority. Please register by replying to this message before Wednesday the 15th May.
Looking forward to seeing you then.
Ms. Liqing CHEN
Director of Marketing & Corporate Relationship
EMLYON Business School Asian Campus
Tel: 86 21 6260 8160ext.803
Fax: 86 21 6260 8171
2F, Global Education Center, East China Normal University
N°3663 Zhong Shan North Road